Newco Studio Practice is a dynamic creative agency known for its innovative approach to design and branding. They specialize in creating unique results that span product, art, and experience.
PUMA: WHO'S WHO OF CONTEMPORARY CULTURE
PUMA's "Who's Who of Contemporary Culture" series honors the anniversaries of the PUMA brand and the iconic PUMA Clyde shoe, featuring curated collections of influential figures from major cities. Spanning three volumes, the series explores the cultural landscapes of New York City, London, and Paris, highlighting prominent talents in each location. The three together are a global talent guide.
WHO'S WHO OF CONTEMPORARY CULTURE, ALL EDITIONS
NYC LAUNCH EVENT AT LAAMS
PUMA CLYDE 50 NYC COLLABORATIONS
Three PUMA Clydes were released alongside WHO'S WHO Volume 1, a project I managed and helped develop. The collaborators are jeweler Tommy Jewels, skate team Public Housing Skate Team, and the store/brand LAAMS NYC, respectively.
ESSX x GROUNDS POP-UP
ESSX in New York City is a trendy retail store known for its eclectic mix of high-end fashion, unique accessories, and contemporary lifestyle products. It's a go-to destination for fashion-forward individuals seeking exclusive and innovative designs from both established and emerging brands. Inside the duration of my tenor, ESSX is a daily client of the studio.
ESSX x GROUNDS CAPSULE DISPLAY
VINYL WRAP AS ONE IMAGE
LOUIS VUITTON / LOUIS 200 EVENT
Spanning four floors, the exhibit displays 200 trunks designed by 200 visionaries who were tasked with putting their own spin on the timeless LV staple. Brands and figures like Supreme, Gloria Steinem, BTS, Pat McGrath, Nigo, and Fornasetti customized pieces that have been featured in the exhibit. Newco CD, Rob Cristofaro, was asked by LV to program the last two weeks of the event space, where I as apart of Newco supported.
LOUIS 200 EVENT AT OLD BARNEYS NYC
PLOT PRINTER PRINTING DESIGNED POSTERS AT LOUIS 200 EVENT
3D RENDERINGS OF OBJECTS PRINTED FOR GIFT SHOP OF LOUIS 200
SUMMARY OF MY NEWCO CONTRIBUTIONS
- Collaborate directly with the Creative Director and brand insiders for each client.
- Independently manage multiple design projects, from conceptualization to production, including preparing print files and presentations for marketing, design, and sales teams.
- Engage with international clients, ensuring design solutions meet diverse market needs and cultural preferences.
- Demonstrate proficiency in design software and a strong portfolio showcasing creativity and skill in fashion design or related fields.
- Develop cutting-edge design solutions for a variety of products and graphics, showcasing innovative and creative thinking.
- Maintain cohesive brand identities across all visual mediums, ensuring consistency and strong brand representation.
- Implement user-centric design principles to enhance usability and aesthetic appeal in both product and graphic design.
- Utilize advanced 3D modeling and rendering techniques for realistic product visualization and prototyping.
- Excel in typography, layout, and color theory, applying these skills to create impactful and visually appealing products (ie. Sneakers, T-Shirts, Accessories)
- Lead and present work to clients in person and via video conference.
- Identify and track cultural trends, and manage segmented research in order to better formulate and inspire briefs.