In 2022, the 25th anniversary of the original Pokémon anime episode "Primeape Goes Bananas," where the protagonist Ash Kethcum's iconic hat is highlighted, was commemorated by a fan-driven contest. I recreated this contest where participants had the opportunity to win one of 100 limited, hand-numbered editions of Ash's hat through a physical mail entry contest.
CONTEST WINNINGS (NO POKÉBALL & 1 HAT)
CONTEST CUSTOM BOX DESIGN
SOURCE MATERIAL FROM POKÉMON ANIMATED SERIES
UNBOXING VIDEO DONE BY A HAT WINNER
The 25th Anniversary Pokémon League Expo hat is a limited edition piece that pays homage to Ash's original hat, reimagined to celebrate 25 years of Pokémon. This collector's item, reflecting the spirit of adventure in Pokémon, is inspired by the design of the Boston Red Sox on-field hat, integrating a personal touch of me into its design.
25 YEAR HAT POP UP EVENT @ GOOGLY EYE CRU FLAGSHIP IN LOWER EAST SIDE OF NEW YORK CITY
SUMMARY OF PROJECT EFFORTS
- Creating visually appealing contest promotional materials, including flyers, social media graphics, and email newsletters.
- Designing a contest entry form and submission process for optimal user experience.
- Ensuring that all contest graphics and branding align with the company's visual identity and standards.
- Collaborating with marketing teams to develop a cohesive promotional campaign strategy.
- Reviewing and selecting winning entries based on design quality, creativity, and adherence to contest guidelines.
- Providing feedback to participants on their submissions to encourage skill development and improvement.
- Coordinating with production teams to bring winning designs to fruition, whether through manufacturing, printing, or digital implementation.
- Overseeing the packaging design for contest prizes, ensuring they reflect the brand's aesthetic and messaging.
- Monitoring and analyzing contest metrics, such as engagement rates and participation levels, to gauge the success of the design contest.
