Alife is a streetwear brand known for its unique blend of art, fashion, and entertainment, which has significantly influenced the New York City street culture. Founded in 1999, Alife has established itself through collaborative projects, exclusive apparel, and a community-focused approach that resonates with a diverse and creative audience.
ALIFE SAUCONY SHADOW 6000
The Alife x Saucony Shadow 6000 is a collaboration that pays homage to New York City, specifically inspired by the city's MTA subway system. It highlights all the train lines that can take you downtown, Alife's The design features a white mesh upper with colorful suede overlays representing the iconic subway lines, complemented by reflective metallic Saucony insignia, Alife logos on the toe wraps, and gum outsoles. This sneaker was released in December 2021.
ALIFE & CHAMPION FOR HBCU COLLEGES
The Alife x Champion collaboration for HBCU colleges is a special collection that was created to honor and highlight historically black colleges and universities. Launched in collaboration with Urban Outfitters, this capsule collection features apparel showcasing over 20 HBCUs, such as Morehouse College and Howard University, and was designed to celebrate the culture and community associated with these institutions.
ALIFE CASIO G-SHOCK - GA110ALIFE21
The Casio x Alife G-Shock GA110ALIFE21-8A "Witching Hour" is a limited-edition watch that serves as a tribute to the late nights of NYC. The watch, with its Cool Gray 6 color scheme and the phrase "The Witching Hour" inscribed at the midnight hour on the dial, reflects New York City's vibrant nightlife and it's own folklore associated with it.
ALIFE FOR WRAY & NEPHEW
ALIFE / WRAY & NEPHEW FOR GYPTIAN
ALIFE / WRAY & NEPHEW FOR CHRISTOPHER MARTIN
ALIFE SPRING/SUMMER 2021
ALIFE FOR NORDSTROM (UNRELEASED)
ALIFE PUMA SUEDE MID & R689 "STUCK UP"
SUMMARY OF MY ALIFE CONTRIBUTIONS
- Designing and conceptualizing graphics for apparel and accessories.
- Maintaining the brand's visual identity and style guide.
- Creating marketing and sales decks to present collections and campaigns to stakeholders.
- Designing social media assets, including posts, stories, and advertisements.
- Collaborating with the marketing team to create engaging digital campaigns.
- Ensuring consistency in brand messaging across all visual designs.
- Working side by side with Managing Partner and Creative Director
- Keeping up with current trends in streetwear and graphic design.
- Working with external collaborators, like artists or designers, for special projects.
- Managing multiple projects and meeting deadlines in a fast-paced environment.
- Create and manage all techpacks/print files while coordinating with factories.